Razorfox Creative is multi-disciplinary experience design firm specializing in the creative development of immersive and engaging branded destinations. We partner with our clients to develop innovative and cutting edge experiences that not only entertain and educate their guests, but deeply engage them through story. Having a strong passion for turning ideas into reality, we pride ourselves in our ability to advance the human experience though innovation and technology.
We work closely with our clients from concept through opening day and beyond. Some might call us obsessive and we’re okay with that. Our acute attention to detail so happens to be the core of who we are. We creatively manage every step of the design process making sure no details are forgotten. It’s the difference between a vision being lost in the noise or getting dialed into sharp focus. We have a reputation that is built on our ability to think quickly and provide solid solutions that both respect and enhance our clients vision. Whether it's a branded retail space, themed attraction, cultural destination, or another type of experience, we are ready to advance your brand to the next level.
Character & IP Development
Product & Package Design
Field Art Direction
Transforming ideas into reality.
Mixed Use Development
Family Entertainment FEC
Museum / Exhibits
Environmental / Special Events
Retail / Merchandising / Pop-Up
Food & Beverage
How We Work
We believe that your brand has a story to tell and to understand that story we need to understand you. We start every project with a full creative assessment, which is designed to give us a deeper understanding of your current brand objectives. Who is your target audience? What are the strengths and weaknesses? What are the current industry trends? These are just a few things we look for, along with a whole host of other details that help us better understand your short and long term project goals. We sit down with all the stakeholders and collaborate on their vision for the project. This invaluable process is rooted in understanding your industry niche, your plans for the future, and how this project will help you get there. Using this information, we build a creative roadmap that helps us navigate through the design and development process.
Planning & Design
Once we have a solid understating of the client’s vision and goals, we begin conceptualizing the space or environment through sketches, elevations, renderings, and 3D models. We meticulously ferret out all ideas and possibilities that will make the project an extraordinary success. After we have solidified the overall creative vision, and all parties have approved the direction, it’s time to move into design development and schematic design. We work closely with the architects and engineers, carefully monitoring all phases of the design process, making sure the project stays on track as they prepare the final documents prior to fabrication.
After the final documents have been prepared and the project has been awarded to a fabricator or general contractor, it’s time to start building. Working closely with the construction team and project vendors, we creatively art direct all fabrication and installation of every element within the environment or venue. We're unapologetically obsessive about the smallest of details. Whether it’s a paint finish, surface texture, lighting, or any other component within the space that plays a key role in the final immersive experience, we oversee it.
When the big day finally arrives, and all of the final adjustments and preparations have been made, it’s time to cut the ribbon and let the guests flow through the door. But wait a minute, our work is not done yet. Our support doesn't end once your project goes live. We perform follow up visits to the venue studying guest reactions and how they interact within the space. Since technology, industry trends, and guest expectations are always changing, we’re available for periodic inspections, new media creation, exciting content upgrades, and whatever tweaks are necessary to keep your guests engaged.