Our Work

Universal Hollywood Boulevard Store

Client Universal Studios

Location Los Angeles, CA

Industry Retail & Merchandising

About the Project

Universal Studios is known for their unique and highly themed retail shopping experiences. One such retail experience is located just inside the front gate of Universal Studios Hollywood. Our creative team was responsible for developing this 15,000 sq. ft. flagship store which was divided into 3 separate themed areas. Two of these areas were themed to the art deco time period, with rich colors, bold geometric shapes, and lavish ornamentation. The third space was themed to Harry Potter, where we captured the magic of his adventures for guests to experience and take home. Razorfox Creative took this project from concept through design development of the interior space, choosing every finish and detail. During the fabrication and installation process, we assisted Universal with offsite art direction to ensure the design stayed true to the original intent.


  • Concept Development
  • Design Development
  • Interior Design
  • Art Direction
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