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BLUE Bar Renaissance Aruba

Client Confidential

Industry Resort & Mixed Use

About the Project

Located within the Renaissance Marina Hotel in Oranjastad, Aruba. BLUE Bar boasts a sleek and chic setting complete with an on-site DJ to keep guests entertained while enjoying handcrafted libations made by expert bartenders. The modern look of BLUE Bar’s pool-side location is excellent for cooling down with perfectly poured cocktail midday and heating up the night on the dance floor. The bar is also home to some of the most spectacular performances in the world during special times of the year. Razorfox Creative partnered with our client to help realize the overall rebranding of this amazing property. Scope items include the creation of the new nighttime venue BLUE Bar, property wide wayfinding signage and graphics, and new hotel color schemes.


  • Concept Design
  • Design Development
  • Art Direction
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