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Legend of Changyu Wine

Client Changyu Pioneer Wine Co.

Industry Theme Parks & Attractions

About the Project

The Legend of Changyu is an extraordinary dark ride attraction that explores the roots of Changyu wines. The ride takes guests through a colorful depiction of the events leading to the formation of the Changyu Winemaking Corporation. Wine buggy’s transport the guests through unique scenes that show the trials and hardships of building the very first wine cellar in China all the way to the award-winning moments throughout Changyu’s history that has today, made its fine wines world-famous. Razorfox Creative partnered with industry leaders to create this legendary attraction from concept to completion.


  • Concept Development
  • Design Development
  • Field Art Direction
  • Installation Supervision
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